Dealing with ethical and responsibility issues in behavioral change strategies used in society
Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design, development and evaluation of interactive technologies aimed at changing users’ attitudes or behavior through persuasion and social influence, but not through coercion or deception. An example of persuasive technology is an intelligent decision support system for negotiation. Persuasive technologies are used to change people’s behavior in various domains such as healthcare, sustainability, education or marketing. It is a way to realize values such as health, sustainability and quality of life.