How products and services can help us act in ways that benefit society
Products that support us in fulfilling our needs can also have a significant yet implicit influence on our behaviour. In social design we try to understand and take into account this influence of design on human behaviour from a social perspective, with an eye for both short and long term effects. Values differ per project, they can for example be: equality between men and women, healthy living, sustainability, or animal-welfare. A framework has been developed for designers that helps them to deconstruct social problems to clear conflicts between personal and collective concerns. Design offers various strategies for dealing with these conflicts effectively.
People involved: Nynke Tromp and Paul Hekkert (Faculty of IDE)